Furniture Store in Appleton, Wisconsin

Welcome to
Gabriel Furniture

Gabriel Furniture has been serving Fox Valley friends and neighbors from the same downtown Appleton location for over 80 years.  Family-owned and operated since 1928, Gabriel Furniture welcomes you to one of the most unique shopping experiences you could imagine.

Gabriel Furniture has home furnishings — sofas, sectionals, leather, bedroom, and dining room furniture and accessories appropriate for all budgets — for those with excellent taste but limited funds — for those who can afford the very best — and for all those in-between!

Discover how easy it is to own heirloom-quality furniture that really enhances your lifestyle. Complimentary interior design assistance is available to our customers.

Gabriel Furniture has made a commitment to our customers to carry furnishings and accessories that are made right here in the U.S.A. by hardworking Americans!  Get the Gabriel quality you deserve — at affordable prices!  

Furniture Store in Appleton, Wisconsin


Family-owned and operated since 1928, Gabriel Furniture welcomes you to one of the most unique furniture shopping experiences.

Explore four floors and four connected buildings of furniture. Gabriel Furniture is located on the corner of College Avenue and Morrison Street in downtown Appleton. A friendly greeting awaits you with a casual and relaxed shopping atmosphere.

Ask about our gift certificates

The perfect idea for every occasion

Special Deals on New Furniture


Year End Wrap-Up Sale

• Low prices storewide* 

• Choose from hundreds of leather and fabric choices*

• Receive FREE design services*
*see store for details

Furniture Outlet Center in Appleton, WI


Here is where you can find some of the same quality furniture that we feature at our downtown store for up to 70% off!

There are many one of a kinds, special buys, and discontinued items that may be the perfect solution at a fraction of the cost.

The inventory changes daily and the prices are always low. Stop in and see — You'll be amazed how much you can save!